Market a House By Making it Feel Like Home
You unlock the door.
The cookies and coffee are set.
It’s the second open house, and you’re beginning to feel a little antsy.
Your face and name are on the flyer, and you know better than anyone that selling the Williams’ house in a timely fashion reflects your personal brand.
You’re selling a valuable piece of property. But the bare floors and blank, white—or is that egg shell?—walls aren’t selling themselves.
You’ve had more than a dozen people see the house, but none of them are seeing it as their home.
Instead of posting the third open house, you make the right call: you schedule a consultation with featherlane design company (yes, purposefully lowercased to connote originality and style—a similar theme coming soon to the Williams’ house).
featherlane design breathes new life into the vanilla, white box listing through tasteful, cozy staging, so prospective buyers make an emotional connection with their future home.
After all, surveys show that staged houses sell for 6-to-25 percent more than un-stagged houses (according to a 2018 HSR survey).
featherlane design helps real estate agents, like you, sell their listings more quickly and at a higher price through:
Additional home accessories added for flare
Empty and vacant home staging
New and model home design
Shortly after, the Williams’ house sold—much like Lori May’s house featured in the quote below.
featherlane design helps you to be proud to show houses affiliated with your personal brand. See firsthand how interior design can become your competitive advantage. Fill in the form at the bottom of this page, and let’s meet!
““featherlane came alongside our realtor and helped make our little house into something much more. The staging was so successful and the pictures looked so impressive [that] we had multiple offers on the first day our house was on the market. We ended up selling our house in 24 hours, $10,000 above our asking price.””
“Cassie has been a pleasure in every way. Communicates what is needed, emails a copy of the items she is going to use, with budget and timeframe and gives options if needed. She sets the date and gets is done. I appreciate her follow up as the home is being shown and her concern that the owner and I are happy throughout the process. I consider her a partner in helping me get the home sold.”
How we do it:
Step 1
Consultation
Step 2
Playbook
Step 3
Install
Step 4
Pickup